Tag Archives: Peanut butter

Quick Review # 1

4 May

If you have born with me through the last blogs you now have three simple, easy to learn, easy to use, actually fun, tools that will enable you to cut through garbage thinking.

Lets look at them.

PoPo™.

PoPo™ stands for the Principle of Progressive obscurity.

The idea here is simple and easy enough for any child to comprehend. The more specific, the more concrete, the subject you are talking about the more you know exactly what you are talking about.

Little Mr. PerfectIf you are talking about a specific dog, say the Chihuahua in the picture, the more you can know about that dog. We can say he is an older dog. That he is a Chihuahua, you can count his teeth, discuss his penchant for eating fresh tomatoes out of his mistress’s garden, etc.

You can learn a lot about this specific Chihuahua.

The problem is all this information will tell you little about Chihuahuas in general.

You can guess that not all Chihuahuas will like to pluck tomatoes out of the garden and munch them but you can’t know how common that impulse is among the breed.

You can learn a lot about Chihuahuas in general, but all of this information will only tell you what to expect if you deal with a sizable section of Chihuahuas. It will not tell you a lot about what to expect in any particular Chihuahua. The particular Chihuahua might very well be atypical.

This is a sort of Heisenberg Principle of Language.

The more you know about the concrete object you can see, smell, taste, touch, and hear, the less you know about the larger, more general case.

The larger the general case the less you know about the concrete, specific instance of that case.

Thus you can know a lot of things about dogs in general.

But that knowledge will only give you general clues to the nature of any specific breed of dogs. The group of dogs called Chihuahuas may be very atypical in some respects to other breeds and any one Chihuahua may be atypical of its breed.

Keeping PoPo™ in mind helps you to realize how little or how much you know at any given time about the subject you are talking about. It also gives you insight into how much the speaker you are listening too actually knows what they are talking about.

Politics and advertising are rife with slogans that have no meaning.

Wittgenstein has this to say: “What can be said, can be said with clarity: What can’t be said, must remain unsaid … The language defines the limit, beyond that limit is nonsense.”

I call it the Wittgenstein Wall™.

Clarity to a certain degree depends on who is speaking and who is being spoken too.

A pair of electronics engineers will talk together in terms that would confuse the average electronics technician let alone a lay person. The key is they would both know exactly what the other is saying and be able to explain to the lay person what was being said.

Business people, on the other hand, often speak to each other in jargon so obtuse they find it impossible to explain to a lay person with any precision what it is they are talking about.

Lets take a look at ads.

One of my favorite is, “Genuine old fashioned (insert [I’m thinking peanut butter]product) now new and improved”.

WTBDTM?

It is nonsense.

It is also humorous. (I find it funny).

But it sold (¿peanut butter?).

If you approach the sentence, “Genuine old fashioned product now new and improved.” From a logical standpoint “Genuine old fashioned” and “new and improved” openly contradict each other. Which is true.

When you look at the sentence from a word for word standpoint you realize none of the words have real meaning.

What does “genuine” mean?

Real. True. Correct. Honest. Authentic.

How is it used?

As a modifier. It has no “genuine” meaning until it is given something to mean. Genuine peanut butter. Genuine butter. Genuine wool. Genuine milk.

WTBDTM?

Genuine anything is anything with genuine in front of it.

It does imply that other peanut butters, other soaps, other milks, are not genuine. It implies they are fake.

But why?

Several things are going on here and logic cannot encompass them.

But Logic, or at least the penchant for the either / or aspect of pseudo logical does help to explain what is going on. I say pseudo logical because Logic, as used by someone who knows and understands the intricacies of logic, such as a professor of philosophy, will automatically compensate for Aristotle’s “excluded middle”. In other words the less a person knows about genuine Logic the more apt they are to believe that stating everything in “either – or” statements are Logical.

So people, consciously, or subconsciously, who have not broken the socially trained instinct for “either-or” thinking will respond to “genuine peanut butter” as though it were the genuine article and other peanut butters were not.

In truth the law defines what can or cannot be called peanut butter.

So…

The law and I disagree about what “real” peanut butter is.

Why?

The law says peanut butter does not have to have any peanut oil in it. All the peanut oil can be taken out and substituted with cheaper, less healthy, oils — And by law it can still be called peanut butter.

When dealing with the law one has to be very aware of PoPo™.

Legal definitions come about because there has been a legal disagreement in the past that was decided in a court of law. The legal definition that was decided upon may not be the one you would think or expect.

Most people assume that once they divorce their spouse their mother-in-law is no longer their mother-in-law.

Wrong.

I know of no way to un-mother-in-law a woman once she has been mother-in-lawed in. If you have had eight spouses and divorced every one of them then you have eight mothers-in-law.

Happy family reunion.

© 2013 All Rights Reserved

 

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